A bill for an act relating to unlawful practices for retail pricing, and providing penalties.

This bill makes it illegal for retailers in Iowa to charge customers a higher price at checkout than the price shown on shelves, displays, or other visible pricing at the time the customer selected the item. The law allows stores to offer lower prices at checkout but prohibits price increases after a customer has chosen a product. If a retailer violates this rule, they could face court orders to stop the practice, return collected money, and pay civil penalties of up to $40,000 for each violation. The legislation applies to all retail transactions where pricing is displayed before purchase.