A bill for an act prohibiting the use of an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data, and providing civil penalties.

HF 2469 prohibits businesses from using automated systems (like AI or algorithms) to change the price of a product or service for a specific person based on "surveillance data" - such as information gathered about their behavior, salary, or biometrics. The law defines this data as anything collected through observation or inference about an individual or their group. Exceptions include price changes due to actual cost differences, widely available discounts (like student or senior rates), insurance pricing, or credit decisions under federal law. Violations could result in civil penalties of up to $40,000 per incident, enforced through existing consumer fraud laws.