DATA TRANSPARENCY PRIVACY ACT

Creates the Data Transparency and Privacy Act. Provides that any business that processes personal information or deidentified information must, prior to processing, provide notice to the consumer to whom the information refers or belongs of specific information in the service agreement or somewhere readily accessible on the business' website or mobile application. Establishes a "right to know" for consumers and prescribes types of information that they may request of businesses. Provides that consumers have the right to opt out of agreements that entail the disclosure of personal information from the business to third parties and affiliates, the sale of personal information from the business to third parties and affiliates, and the processing of personal information by the business, third parties, and affiliates. Provides that consumers have the right to request that a business correct inaccurate personal information about the consumer or delete personal information about the consumer. Prescribes a protocol for the handling of consumer requests by businesses. Prescribes pricing incentives and prohibitions against discrimination. Provides that businesses, affiliates, and third parties must conduct risk assessments and provides requirements for the assessments. Provides that enforcement of the Act may arise through private actions or enforcement by the Attorney General. Provides that any waiver of the provisions of the Act is void and unenforceable. Contains home rule preemption and severability provisions. Effective July 1, 2021.