URGING THE DIVISION OF STATE PARKS OF THE DEPARTMENT OF LAND AND NATURAL RESOURCES TO CONVENE A TASK FORCE TO IMPROVE STATE PARKS, AND TO DEVELOP APPROPRIATE BRANDING AND NARRATIVES FOR PARKS, LANDMARKS, AND OTHER SIGNIFICANT PLACES THROUGHOUT THE STATE.

This Senate Resolution urges the Hawaii Division of State Parks to create a task force aimed at improving state parks and developing branding for parks and landmarks across the state. The proposed task force would include representatives from tourism, business development, cultural advisory, and legislative committees to examine best practices in park infrastructure and visitor experiences. The group is tasked with creating a framework for branding and storytelling that reflects Hawaii's cultural heritage and environmental character, potentially generating revenue through merchandise and other strategies. The task force must submit its findings and recommendations to the Legislature by the end of 2026, with the goal of establishing Hawaii's parks as among the finest in the nation.