URGING THE DIVISION OF STATE PARKS OF THE DEPARTMENT OF LAND AND NATURAL RESOURCES TO CONVENE A TASK FORCE TO IMPROVE STATE PARKS, AND TO DEVELOP APPROPRIATE BRANDING AND NARRATIVES FOR PARKS, LANDMARKS, AND OTHER SIGNIFICANT PLACES THROUGHOUT THE STATE.

This bill urges the Hawaii Division of State Parks to create a task force focused on improving state parks and developing branding and storytelling for parks and landmarks across the state. The proposed task force would include representatives from state agencies, tourism authorities, and cultural experts to examine best practices in park infrastructure and visitor experience. The group would also study successful branding and retail strategies used by other organizations to potentially generate revenue for park maintenance and preservation. The task force is required to submit its findings and recommendations to the legislature by early 2027, with a focus on creating art and narratives that respect Hawaii's cultural heritage and environmental character.