URGING THE COUNTIES TO SEEK REVENUES FROM ALTERNATIVE SOURCES, INCLUDING TRANSIT-BASED ADVERTISING, BEFORE IMPOSING ANY NEW OR INCREASED MASS TRANSIT FARE.

This Senate Resolution (SR 192) urges Hawaii counties to explore revenue from transit-based advertising - like ads on buses or trains - before raising mass transit fares. It directly affects counties operating public transit (Hawaii, Maui, Kauai, and Honolulu) by encouraging them to seek alternative funding instead of increasing fares for riders. The resolution does not require counties to adopt advertising, but suggests they could charge reasonable fees for ads while setting limits on ad size, content, and placement. As a non-binding resolution, it aims to help keep transit affordable without mandating specific actions.