URGING THE COUNTIES TO SEEK REVENUES FROM ALTERNATIVE SOURCES, INCLUDING TRANSIT-BASED ADVERTISING, BEFORE IMPOSING ANY NEW OR INCREASED MASS TRANSIT FARE.

SCR 217 is a non-binding resolution urging Hawaii counties to explore revenue from transit advertising - like ads on buses or trains - before raising mass transit fares. It directs counties to consider this alternative funding source to avoid increasing costs for riders, particularly given Hawaii's high cost of living. The resolution also recommends counties set reasonable limits on ad size, content, and placement if they adopt this approach. It applies to all counties operating mass transit systems and is addressed to county officials and transit agencies.