Informing the Legislature that on July 8, 2024, the Governor signed the following bill into law: SB3364 SD2 HD2 CD1 (ACT 225).

This bill formalizes the creation of destination management action plans for each of Hawaii's four main islands to guide tourism development. It requires the state authority to work with county agencies and advisory groups to execute these plans, which aim to attract specific visitor markets while protecting natural and cultural resources. The legislation also establishes new definitions for "destination management," "Hawaii brand," and "regenerative tourism" to ensure that tourism strategies provide net benefits to local communities and the environment. By adding these requirements to existing state statutes, the law creates a structured framework for managing visitor experiences and infrastructure across the state.