Surveillance Pricing Prohibition Amendment Act of 2026

The Surveillance Pricing Prohibition Amendment Act of 2026 prohibits companies in the District of Columbia from using personal data to charge different prices for the same goods or services. It achieves this by legally defining 'surveillance-based price discrimination' as setting prices based on information gathered through electronic surveillance, such as device tracking or biometric monitoring, and classifying this practice as an unfair trade activity. This law directly affects digital marketplaces and other businesses that currently use consumer data to manipulate pricing, ensuring that quoted prices reflect market value rather than individual customer profiles.