AN ACT PROTECTING CHILDREN'S SAFETY BY REQUIRING AFFIRMATIVE CONSENT BY A PARENT OR GUARDIAN FOR THE USE OF A CHILD'S LIKENESS ON SOCIAL MEDIA.

SB 344 requires written parental or guardian consent before using a child's photo, video, or likeness for marketing or advertising on social media. It directly affects parents/guardians (who must provide consent), social media users (who must obtain consent), and schools (which cannot deny school activities if consent is not given). The bill prohibits using a child's image for promotion without written permission and bans denying school participation due to lack of consent. It takes effect for general social media use on October 1, 2026, and for schools on July 1, 2026.