TO AMEND THE ONLINE MARKETPLACE CONSUMER INFORM ACT.

SB 405 amends Arkansas' Online Marketplace Consumer Inform Act to require online marketplaces (like Amazon or Etsy) to verify the identity and contact details of high-volume sellers - those generating $20,000+ annually. It mandates platforms to confirm seller information (including government IDs, tax documents, and contact details) within 10 days and require annual certification of that information. Sellers must disclose their full name, physical address, and whether they manufacture or resell products, displayed prominently to consumers on product listings. The law applies specifically to platforms hosting third-party sellers and aims to increase transparency about who sells products online.