TO AMEND THE FRANK BROYLES PUBLICITY RIGHTS PROTECTION ACT OF 2016; AND TO PROVIDE PROTECTIONS FOR AN INDIVIDUAL WHOSE PHOTOGRAPH, VOICE, OR LIKENESS IS REPRODUCED THROUGH MEANS OF ARTIFICIAL INTELLIGENCE AND USED COMMERCIALLY.

HB 1071 amends Arkansas's Frank Broyles Publicity Rights Protection Act to clarify how the law applies to the commercial use of an individual's name, voice, photograph, or likeness. It specifies that the law should be interpreted liberally to protect these rights and does not invalidate existing contracts or licenses for such use. The amendment also explicitly states that these rights are not considered "intellectual property" under federal law (47 U.S.C. § 230), which shields online platforms from liability for user content. This change ensures state publicity rights remain enforceable without conflicting with federal internet regulations.