digital advertising; content; children; penalty

HB 2195 prohibits digital application platforms from displaying "inappropriate and mature" advertisements - such as those featuring violence, explicit language, sexual content, or alcohol/drug use - on apps primarily designed for children aged 12 or younger. It requires platforms to implement monitoring systems to ensure compliance and imposes civil penalties of up to $10,000 per violation, enforced by the Arizona Attorney General. The law directly affects app stores and digital platforms distributing child-directed applications, aiming to restrict exposure to harmful content for young users. The bill takes effect on December 31, 2026, after being signed by the Governor in May 2025.