An Act relating to unfair trade practices and consumer protection; relating to fees charged to consumers; and providing for an effective date.

SB 241 requires businesses to include all mandatory fees (excluding government taxes) in advertised prices for goods or services. This directly affects businesses that sell to consumers in Alaska by mandating full price transparency upfront. The key provision amends consumer protection law to prohibit advertising prices that omit these fees, ensuring consumers see the total cost at the point of purchase. The bill takes effect on July 1, 2026.